“He is a real actor,” Brian told MTV News of Taylor, who showed his allegiance to Hasbro yesterday at the Toy Fair. “And it was so clear to us as we saw him in ‘Twilight.’ And we look for insights from every audience about where we should go with our brands, so when I saw my daughter and all of her friends go crazy for him, and then I saw the background that he was also this mixed martial arts expert in that ‘Saturday Night Live’ piece… that was the real deal.”
The “Stretch Armstrong” deal came shortly after Taylor signed on to bring another toy superhero to the big screen, Mattel’s “Max Steel.” Taylor’s strong fan following and physical attributes were sure to help the decision-making process, but Brian said Taylor’s aerobic capabilities were just one of many parallels he saw between Taylor and Stretch Armstrong.
“He’s an accidental superhero. Really what he is, is he’s going to be a guy much like himself,” Brian explained. “A guy who knows mixed martial arts, a guy who is going off to college, a guy who’s trying to have a freshman year at college something along those lines and everything kind of ensues from there.”
The “Stretch Armstrong” deal came shortly after Taylor signed on to bring another toy superhero to the big screen, Mattel’s “Max Steel.” Taylor’s strong fan following and physical attributes were sure to help the decision-making process, but Brian said Taylor’s aerobic capabilities were just one of many parallels he saw between Taylor and Stretch Armstrong.
“He’s an accidental superhero. Really what he is, is he’s going to be a guy much like himself,” Brian explained. “A guy who knows mixed martial arts, a guy who is going off to college, a guy who’s trying to have a freshman year at college something along those lines and everything kind of ensues from there.”
Be Safe/ronjiisss
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